A Sip into Tomorrow: A comprehensive analysis of the past and future of the Indian Alcohol industry
“Although the industry has a very positive economic impact, it is considered a social evil Alcohol consumption in India has existed for many
Business & Finance
The Financial Impact of Memes: A Look at How Internet Trends Affect Brand Marketing and Sales
” While they undeniably serve as a source of amusement and a unique means of communication, the profound impact of memes extends far
EMI : A Necessary Evil
” While on one hand EMIs have led to an increase in e-commerce and given the common man the power to afford, on
Leveraging Fintech for Effective Digital Marketing in the Modern Landscape
“The marriage of Fintech and Digital Marketing is a testament to the transformative potential of technology. By harnessing data, enhancing personalization, and addressing
The Economics of Disney World: The Formation of an Empire
“You can go anywhere on the planet and you will see a kid wearing a Madagascar T-shirt. You can say May the Force
To Privatize or Not to Privatize?
The state of public banks in India is deteriorating; in fact to say that they are deteriorating would be an understatement. These banks
Apple: An Insight into Profit Proliferation
It goes without saying that profits are the key determinant and the very foundation of success of any business endeavour. As such, product
Fall from Grace: The Joy of Flying
119-strong Fleet. 20,000+ Employees. 26 Lakhs+ Customers. $1.2 billion of bank debt. 32% record Share slump. For a sector that has the potential
Millennials and Markets: Millennial Investors – Market Leaders
The close link between demographic and economic trends is undeniable. As baby boomers make way for the new generation, the economy is stepping
Cryptocurrency – Digital Currency, Current Rate, Bitcoin Price
INTRODUCTION An Inter-Ministerial Committee set up recently in India to assess the viability of virtual currencies has recommended a ban on all private
The New Gold Rush
The stage is set for the modern world’s gold rush and India is at the forefront with a Rs. 8,000-crore plan1, the ambitious
The Failures of ‘Too Big to Fail’
The phrase “Too Big to Fail” first found its way into common financial lingo at the time of the 2008 financial crisis. Initially,
Decoding the far-flung dream of Cashless India
Making India cashless has been the focus of both Modi 1.0 and Modi 2.0, but can it have a happy ending towards the
The Surveillant: A New Generation of Capitalism
In the rapid pace of the 21st century, there seems to be one broad goal on everyone’s minds: speed and the simplification of
Sociology of Big Business | Big Corporations and Big Social Programs
Human Resource Management (HRM) rhetoric has been a dominant academic and corporate fashion with regard to the social organization of large firms in
Yesterday’s Behemoth, Today’s Midget
“Once a new technology rolls over you, if you’re not a part of the steamroller, you’re a part of the road” – Stewart
The Business Of Being A Political Party
During the year 2018-19, India’s ruling party, the Bharatiya Janata Party declared Rs 1,612.04 crore as income from unknown sources, which is 64%
The Curious Case of All-Time Highs
These are confusing times. While the headlines of the newspapers talk about the on-going recession, the finance section paints a different story altogether.
Disruption as an Opportunity
“A new generation with different trials and tools is coming up to challenge everything we think we know.” 1 As we enter a
Chinese Investments in India for the start-ups grow
Imagine this – A is on the lookout for a new handbag and she spots a nice one that is worth Rs 3000