Business & Finance
“Although the industry has a very positive economic impact, it is considered a social evil Alcohol consumption in India has existed for many
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The Financial Impact of Memes: A Look at How Internet Trends Affect Brand Marketing and Sales
” While they undeniably serve as a source of amusement and a unique means of communication, the profound impact of memes extends far
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EMI : A Necessary Evil
” While on one hand EMIs have led to an increase in e-commerce and given the common man the power to afford, on
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Leveraging Fintech for Effective Digital Marketing in the Modern Landscape
“The marriage of Fintech and Digital Marketing is a testament to the transformative potential of technology. By harnessing data, enhancing personalization, and addressing
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The Economics of Disney World: The Formation of an Empire
“You can go anywhere on the planet and you will see a kid wearing a Madagascar T-shirt. You can say May the Force
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To Privatize or Not to Privatize?
The state of public banks in India is deteriorating; in fact to say that they are deteriorating would be an understatement. These banks
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Apple: An Insight into Profit Proliferation
It goes without saying that profits are the key determinant and the very foundation of success of any business endeavour. As such, product
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Fall from Grace: The Joy of Flying
119-strong Fleet. 20,000+ Employees. 26 Lakhs+ Customers. $1.2 billion of bank debt. 32% record Share slump. For a sector that has the potential
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Millennials and Markets: Millennial Investors – Market Leaders
The close link between demographic and economic trends is undeniable. As baby boomers make way for the new generation, the economy is stepping
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Cryptocurrency – Digital Currency, Current Rate, Bitcoin Price
INTRODUCTION An Inter-Ministerial Committee set up recently in India to assess the viability of virtual currencies has recommended a ban on all private
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The New Gold Rush
The stage is set for the modern world’s gold rush and India is at the forefront with a Rs. 8,000-crore plan1, the ambitious
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The Failures of ‘Too Big to Fail’
The phrase “Too Big to Fail” first found its way into common financial lingo at the time of the 2008 financial crisis. Initially,
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Decoding the far-flung dream of Cashless India
Making India cashless has been the focus of both Modi 1.0 and Modi 2.0, but can it have a happy ending towards the
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The Surveillant: A New Generation of Capitalism
In the rapid pace of the 21st century, there seems to be one broad goal on everyone’s minds: speed and the simplification of
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Sociology of Big Business | Big Corporations and Big Social Programs
Human Resource Management (HRM) rhetoric has been a dominant academic and corporate fashion with regard to the social organization of large firms in
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Yesterday’s Behemoth, Today’s Midget
“Once a new technology rolls over you, if you’re not a part of the steamroller, you’re a part of the road” – Stewart
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The Business Of Being A Political Party
During the year 2018-19, India’s ruling party, the Bharatiya Janata Party declared Rs 1,612.04 crore as income from unknown sources, which is 64%
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The Curious Case of All-Time Highs
These are confusing times. While the headlines of the newspapers talk about the on-going recession, the finance section paints a different story altogether.
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Disruption as an Opportunity
“A new generation with different trials and tools is coming up to challenge everything we think we know.” 1 As we enter a
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Chinese Investments in India for the start-ups grow
Imagine this – A is on the lookout for a new handbag and she spots a nice one that is worth Rs 3000